Strategist.
Storyteller.
Designer.
2025 / A creative executive with 20+ years of experience across architecture, tech, education, and government, Lauren Brown has led the strategy and storytelling behind some of the world’s most recognized hospitality, entertainment, and destination brands.
EXPERTISE / Recognized for her ability to bridge vision with business strategy, she helps transform complex ideas into cohesive, high-impact identities that define how people experience a place, product, or service. With a skillset spanning naming and visual identity, graphic design, brand architecture, spatial storytelling, and creative direction — she aligns design, language, and emotion into one cohesive narrative.
CLIENTELE / Lauren collaborates with hospitality giants, integrated resorts, themed entertainment, marketing firms, architects, interior designers, and entrepreneurs to redefine brand positioning, experience design, and visual storytelling across multiple industry touch-points. She takes pride in being a strategic creative partner that delivers results with aesthetic integrity, humanity, intention, and respect.
Founder. Partner.
Studio Principal.
P R E V I O U S E X P E R I E N C E
2010-2024 / As a principal of MARQI Branding Studio at Steelman Partners, Lauren Brown laid the foundation for the firm’s first integrated branding practice—uniting architecture, interiors, and storytelling to shape distinctive brand identities, immersive environments, and guest experiences. Over fourteen years, she evolved from hands-on designer to creative leader and trusted ambassador, guiding brand and experience design for global hospitality, entertainment, casino, and destination developments. Collaborating with developers, executives, and cross-disciplinary teams, Lauren helped guide each office project from the spark of vision to a complete, multi-sensory experience. She repeatedly represented the firm at global conferences, trade shows, presentations, and industry engagements. Her portfolio includes branding partnerships with high-profile destinations including Circa Resort & Casino (Las Vegas), Casino Gran Vía (Madrid), and Sochi Casino (Russia) among many others.
Beyond design, Lauren played a key role in translating creative work into measurable business growth. She elevated the firm’s brand presence by standardizing pitch materials and marketing assets, while also positioning Steelman Partners in new markets around the world. Lauren tailored design storytelling for international audiences and helped cultivate long-term client relationships—driving repeat partnerships and sustained expansion across North America, Asia, and Europe.
S I G N A T U R E S T R E N G T H S
Experience
Narrative Depth & Impact | Transforming values, vision, and place into stories that move people and define identity.
Executive-Level Communication | Translating complexity into clarity—driving alignment, confidence, and measurable results.
Leadership & Collaboration | Fostering talent and uniting teams around shared purpose, creativity, and excellence.
Pitch & Presentation Mastery | Building compelling decks and storytelling visuals that earn trust, buy-in, and consistent wins.
Integrated Thinking | Bridging design, branding, architecture, interiors, fashion, art, and marketing into cohesive ecosystems.
Creative + Analytical Balance | Merging intuition with insight to deliver work that’s imaginative, intentional, and precise.
Human-Centered Design | Creating experiences that invite participation, cultivate inclusion, and strengthen connection.
Cultural Fluency & Emotional Intelligence | Bringing depth of understanding to diverse markets and audiences through authenticity, empathy, and respect.
My goal is always to shape experiences that feel like home, yet carry people somewhere extraordinary.
— L A U R E N B R O W N —
Strategy.
Storytelling.
Design.
A P P R O A C H
Design with Depth
Building something memorable is about more than just making it cool. For me, it’s about finding the soul of the project: connecting big-picture strategy with refined execution. Symbols, synchronicities, and stories that live between the lines fuel my work. I uncover patterns and insights that reveal a project’s true essence, then translate them into visual systems and strategies that engage. My strength lies in filling the gaps that AI can’t quite reach - harnessing the power of technology with the depth of the human experience - ultimately creating work that is thoughtful, intentional, and built to endure.
PROUD ALUM
