Strategist.
Storyteller.
Designer.
Lauren Brown is a creative director with 17+ years shaping brand, strategy, and design behind some of the world’s most recognized hospitality, resort, entertainment, and destination brands. She bridges the gap most organizations struggle with – between bold creative vision and real business execution. Whether embedded within a team or brought in as a strategic partner, Lauren helps translate complex ideas into cohesive identities that define how people experience a place, product, or service.
Her work spans naming and visual identity, brand architecture, spatial storytelling, experiential design, graphic design, and creative direction. Always focused on uniting design, language, and emotion into one clear narrative, Lauren takes pride in being a strategic creative partner that delivers results with aesthetic integrity, humanity, intention, and respect.
Available for senior creative roles and select brand partnerships.
PAST & PRESENT CLIENTS
Bringing clarity and creativity
to projects at every scale.
Notable projects/clients include Genting Group (Resorts World Las Vegas), Circa Resort & Casino Las Vegas, The Venetian Las Vegas, Inspire Athens and Inspire Korea in partnership with Mohegan Sun, Pechanga Resort, Sochi Casino Russia, Nagaworld Vladivostok, Bloomberry Resorts (Solaire Resort & Casino Manila), Galaxy Entertainment (Galaxy Casino Macau), Sunseeker Resort (Charlotte Harbor), Casino Gran Via (Madrid), Corona Resort (Phú Quốc, Vietnam), Gila River Santan Mountain, Mt. Charleston Lodge, First Light Casino (Mashpee Wampanoag Tribal Gaming Authority), Steel Pier Atlantic City, The Playground Pier Atlantic City, Echo Entertainment (Treasury, The Star Sydney, Jupiters Gold Coast), Vimerica (Asuncion, Paraguay), Nagaworld Cambodia, Silverton Casino & Lodge, The Provence Philadelphia, The Forum Los Angeles, Happyland Theme Park Vietnam
Turning Architecture
Into Atmosphere
WHO I HELP
From Building
to Belonging
Hospitality Developers
Integrated Resort Brands
Architecture & Interior Design Firms
Marketing & Creative Agencies
Themed Entertainment Companies
Entrepreneurs launching experience-driven brands
Government and Civic Destination Projects
Healthcare, Wellness, and Medical Advocacies
WHAT LBI BRINGS TO THE TABLE
Helping Global Icons Tell Their Story
T H E M A R Q I Y E A R S
Founder. Partner.
Studio Principal.
2010-2024 / As a principal of MARQI Branding Studio at Steelman Partners, Lauren Brown laid the foundation for the firm’s first integrated branding practice—uniting architecture, interiors, and storytelling to shape distinctive brand identities, immersive environments, and guest experiences. Over 14 years, she grew from hands-on designer to creative leader and firm ambassador, guiding brand and experience design for global hospitality, entertainment, casino, and destination developments.
Collaborating with developers, executives, and cross-disciplinary teams, Lauren helped guide each office project from the spark of vision to a complete, multi-sensory experience. She represented the firm at global conferences, trade shows, presentations, and industry engagements. Her portfolio includes branding partnerships with high-profile destinations including Circa Resort & Casino (Las Vegas), Resorts World Las Vegas, Casino Gran Vía (Madrid), and Sochi Casino (Russia) among many others.
Beyond design, Lauren played a key role in translating creative work into measurable business growth – standardizing pitch materials and marketing assets, positioning the firm in new international markets, and cultivate long-term client relationships across five continents.
SIGNATURE STRENGTHS
Design with Depth
Narrative Depth & Impact | Transforming values, vision, and place into stories that move people and define identity.
Executive-Level Communication | Translating complexity into clarity—driving alignment, building confidence, and delivering measurable results.
Leadership & Collaboration | Fostering talent and uniting cross-functional teams around shared purpose, creativity, and excellence.
Pitch & Presentation Mastery | Building compelling decks and storytelling visuals that earn trust, buy-in, and consistent wins.
Integrated Thinking | Bridging design, branding, architecture, interiors, fashion, art, marketing, and wellness into cohesive ecosystems.
Creative + Analytical Balance | Merging intuition with insight to deliver work that’s imaginative, intentional, and precise.
Human-Centered Design | Creating experiences that uncover unmet needs, invite participation, cultivate inclusion, and strengthen connection.
Cultural Fluency & Emotional Intelligence | Bringing a nuanced understanding to highly sensitive, deeply personal human journeys and diverse global markets through authenticity, empathy, and respect.
My goal is always to shape experiences that feel like home, yet carry people somewhere extraordinary.
— L A U R E N B R O W N —
PROUD ALUM
