the WORK we DO

The Dream In Motion

LBI partners with forward-thinking destinations, luxury hospitality brands, lifestyle launch-ups, and legacy institutions seeking to evolve; whether you’re shaping the future or reimagining the past, the journey begins here.

MENU of SERVICES

Brand Strategy
Narrative Development
Identity Mapping
Naming & Positioning
Strategy & Storytelling

Design Systems
Logos & Iconography
Color & Typography
Brand Marks & Guidelines
Aligned Creative Vision

Sense of Place
Destination Branding
Guest Journey Design
Signage & Way-finding
Experiential Design

Creative Advisory
Creative Direction
Business Development
Pitch Decks & RFPs
Brand Audits & Refinement

Brand
Strategy

Behind every strong brand is a clear narrative. LBI works with clients to define the who, what, and why behind their business and help shape those ideas into stories that resonate. From brand positioning and naming to identity mapping and narrative frameworks, LBI helps organizations align their vision with a message that endures.

Design
Systems

A brand isn’t just a logo — it’s a system of marks, colors, and symbols that create recognition and trust. LBI designs cohesive visual identities that balance beauty with clarity: logos, monograms, typography, color palettes, iconography, brand marks and guidelines that give teams the tools to stay consistent and aligned across every touchpoint.

Sense
of Place

For destinations, hospitality, and entertainment brands, identity must be unique. LBI specializes in creating immersive guest journeys and experiences where design and storytelling differentiate: casino and luxury resort branding, wayfinding systems, signage, and experiential touch-points that transform places into lasting memories.

Creative Advisory

Sometimes you need a partner who can step back, see the big picture, and bring clarity. LBI offers consulting services that include brand audits, refinement workshops, and creative direction for in-house teams or agencies. LBI can also craft pitch decks, RFPs, and business development narratives that help businesses secure buy-in and move projects forward.

Abstract swirl pattern in shades of teal and green.

Lauren brings a rare mix of global perspective and local insight to every creative collaboration.

Let’s level up together.

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  • Private jet on the tarmac at sunset with text promoting aviation branding and identity design.

  • Photo of two sculptures in Athens, Greece, one of a modern abstract design and the other a classical statue of a thinking man with a beard, set against a cloudy sky. Text overlay includes the location and a quote about architecture.

  • A colorful illustration of a cow decorated with various geometric patterns and colors, promoting Chinese New Year playing cards and digital promotions, with a message about holiday promotions and not losing track of time.

  • Nighttime rendering of a colorful entertainment city entrance with tall, illuminated, patterned columns and palm trees, featuring large digital signage displaying 'EC' and 'Solaire Stunners' with beams of light projection in the background.

  • A Native American dancer dressed in traditional, colorful attire performing against a sunset background over the ocean with a starry sky.

  • A person performing a handstand in front of a large mural displaying the Resorts World Las Vegas logo and Chinese-inspired architectural design elements with lanterns and decorative patterns.

  • A brightly lit, ornate building in Sochi, Russia, resembling a luxurious casino or resort, under a starry sky with mountains in the background.

  • Sunseeker Resort hotel sign illuminated at dusk in Charlotte Harbor, Florida.