Siegel’s
Bagelmania
LAS VEGAS, NEVADA, USA
BACKGROUND
Bagelmania owners, Stephen and Judy Siegel,
approached Steelman Partners to help develop the Bagelmania brand beyond its flagship location on Convention Center Drive and into the heart of the Summerlin community.
MY ROLES
This project was unique in that it needed the flavor of Vegas, but with local appeal. Rather than doing the expected and plastering the interior walls with images of the Rat Pack or Elvis, or food images like their other location, I looked to the iconic signage of Vegas for inspiration. Keeping with the same color palette of the original venue, I created a unique mural substituting the text of classic Vegas typography with the client’s name and beloved menu items. Longtime patrons of Las Vegas would recognize that The Mint became The Deli, Sands became Siegels, Castaways became Bagelmania, etc. The client praised the creativity of the idea and we rendered it as a possible scheme for the main wall of the dining area.
Additionally, I colored multiple elevations for the space, organized new and fun retro signage, and created an identity for an adjacent soft serve ice cream counter.
DISCIPLINES
✓ Name Concepts
✓ Logo Design
✓ Visual Identity
✓ Signage Design & Direction
✓ Brand Extension Concepts
✓ Environmental Graphics
*Work completed while at Steelman Partners/MARQI
Bagelmania Brand Extension Concept
For: Bagelmania: Stephen and Judy Siegel
Las Vegas, Nevada // 2024
