Themed Entertainment
WORLDWIDE
BACKGROUND
Led by a self-made businesswoman from Vietnam, KT Entertainment approached Steelman Partners in 2009 to develop a theme park in Vietnam comparable to Disney. Armed with the dream of uniting children from around the world in universal happiness, MARQI Branding Studio was tasked to brand every aspect of the park, from concepts and names to character development and stories behind each ride.
MY ROLES
Over the years, I named and designed countless logos and identities for KT Entertainment and other theme parks, amusement piers, and themed entertainment. I created work for Happyland as well as other similar rides, bars, social clubs, gaming rooms, play spaces, and more. Some of these identities carried over into signage explorations and renderings.
DISCIPLINES
✓ Name Generation
✓ Logo Creation
✓ Visual Identity Design
✓ Color Palette Development
✓ Signage Design
✓ Graphic Design Management
✓ Uniform Design
*Work completed while at Steelman Partners/MARQI
For: Various Clientele: Happyland Theme Park
Chongqing Amusement Park, Steel Pier, Playground Pier,
Vietnam, China, United States // 2010-2012
