Sunseeker Resort

F E A T U R E

BACKGROUND

Allegiant Airlines, the parent company of Sunseeker Resort, Charlotte Harbor, is focused on linking travelers in small cities to world-class leisure destinations. They hired Steelman Partners to help with the architecture and MARQI to help develop their brand identity.

MY ROLES

Taking inspiration from Allegiant’s all-jet passenger service, I took a close look at the engines of its airbuses and realized the radial nature within its fuel chambers could easily be reinterpreted as a sun. I studied various configurations and developed a mark that pays allegiance to its parent company, yet represents a forward-focused mission and a symbolic source of energy for the future.

TYPEFACE SELECTION I selected Futura, created by Paul Renner in 1927, for its appearance of efficiency and forwardness, and Allura, created by Rob Leuschke and noted for its stylized, yet legible appeal. It is regarded as both casual and formal and lends a perfect modernized heritage to this new identity.

DISCIPLINES

✓ Logo Creation

✓ Visual Identity Design

✓ Brand Standards

✓ Color Palette Development

✓ Typeface Selection

✓ Imagery Style

✓ Signage Design

✓ Web Concept

✓ Marketing Collateral

✓ Graphic Design Management

Logo & Visual Identity Design
For: Allegiant Airlines
Charlotte Harbor, Florida // 2017