AirSmart
Private Aviation

BACKGROUND

What started out as Steelman Aviation Inc. in 2005, became AirSmart in 2012. Paul Steelman’s vision for an aviation company was inspired by the need for on-demand, efficient air travel customized to individuals, families, even pets. Paul believed there was no better time and place to collaborate on the design of a project than on a four-hour plane trip. 

MY ROLES

I branded this product and service from the ground up. As part of the rebrand, I was tasked to develop a name that began with letter “A” and incorporate the new and featured Pilatus Jet into the logo. From there, I expanded on many pieces of marketing collateral to help both the flight crew and the sales team attract new clients and optimize ownership opportunities. From letterhead and business cards, to badges, lanyards, postcards, sales packages, marketing photography, web concepts, eblasts, social media, brochures, maps, vehicle wraps, alternate plane paint schemes, exterior hangar graphics, and more, my work contributed to the selling of over $25M in fractional shares for AirSmart.